TO SEE AND BE SEEN
Discover business durability.
A new way to measure a business – whether it’s yours, or one you’re evaluating.
TrueSpace owns the standard for SMB durability – Vixa™ is how it’s measured.
WHERE YOU COME IN
Prove what you’ve built
Measure your durability against a standard and finally
get seen for what you’ve built.
See what your process can’t
Broaden your visibility into what even a good process can’t see and increase confidence in your actions.
Recognition that sticks. Capital that follows.
Founders know their business better than any financial statement ever will. Lenders and investors know financials only show part of the story. Both sides are missing the same thing: a trusted and standardized answer to whether a business is durable.
Vixa™ is how TrueSpace measures durability — one number, trusted by whoever’s looking, whether that’s you evaluating your own business, or someone evaluating one from the outside.
FOR CEOS & FOUNDERS: HERE’S EXACTLY WHAT IT LOOKS LIKE
1. See how your business really operates
A genuine look – not a quick form – owned by the CEO/Founder, with input from your team where the process calls for it.
2. Get your Vixa™ score
One trusted number, benchmarked against businesses your size, plus the full report behind it – what’s driving it, and where to focus.
3. Make the score move
Retake your score in the months ahead and see a real trajectory, not just a single read. Then decide who sees it — a lender, an investor, key talent, or just yourself. Your score, your call.
FOR LENDERS & INVESTORS: SEE WHAT YOU’RE BACKING
1. Request a score
Ask any business you’re evaluating to share their Vixa™ score and Durability report.
2. See the full picture
One trusted number, benchmarked against businesses their size — verified, not self-reported.
3. Track it over time
Know whether a business is getting stronger or weaker, not just where it stood the day you looked.
Durability is a business’s capability to withstand stress, internal or external, expected or not, and keep performing over time.
More than a financial statement could ever show
Vixa™ is TrueSpace’s scoring system for business durability. It’s built from four distinct measures: what the business is capable of, how well it executes, the progress it’s made over time, and how much evidence stands behind the score.
Together, they compress into one score – a clear, credible read on how durable the business is. Capture a score once, and you know where it stands today. Continue to build and report, and it becomes something more: your own trajectory, not just a moment. That’s the Vixa™ score.
If you’re ready to own it, we’ll get you started.
Not an opinion, not a framework.
A standard to be trusted by the SMB ecosystem.
Built in partnership with Gallup® — research that gave durability a name and gave the SMB world something it has never had.
