ABOUT TRUESPACE

Why is growth so hard to define?

TrueSpace started with a simple but frustrating observation: plenty of genuinely strong SMBs were being overlooked and undervalued. Sometimes that meant missing out on capital or the right partners. Sometimes it just meant never getting the recognition the work deserved.

Today, more than 2.3 million businesses face the same wall: they’ve moved past the startup phase with no way to prove what they have built is a durable business.

So TrueSpace set out to answer a harder question: what predicts whether a business is durable? What we found reshaped the whole problem: the challenge was never defining growth. It was figuring out how to measure a business’s durability. That work became Vixa™.

We did the research to build a standard

Over a decade in three phases – one of the largest research efforts ever conducted on second-stage businesses.

The result: the Five Conditions Assessment™ (5CA), the methodology that is the foundation behind Vixa™.

PHASE 1

4 years

Qualitative field research across 150 businesses

PHASE 2

2 years

Quantitative modeling with Gallup® across more than 2,500 businesses.

PHASE 3

4 years

Field testing across 200 more businesses.

We exist to provide visibility to the overlooked SMB market.

Our existance and our standard lets key resources see businesses it couldn’t before and takes the bias out of their decision to support.

No judgment.
No opinion.
A trusted standard.

Our History

2014
  • Began qualitative research
2017
  • TrueSpace LLC formed
  • Qualitative research concluded
2018
  • Gallup project kickoff
  • 5 Conditions Framework™ developed
2019
  • Buildout of TrueSpace Development Center
2020
  • TrueSpace + Gallup Report
  • 5CA launch
  • Began accepting first members & partners
2021
  • Began field testing
  • Created TrueSpace Member Fund
2022
  • TrueHQ 1.0 (Claire)
  • Continued field testing
2023
  • Continued field testing
2024
  • Developed & published
    the Field Guide
  • Transition to affiliate / product model
  • Began build of TrueHQ 2.0
2025
  • Established advisory board
  • Raised 1st outside capital
  • The Scale-Ready Standard™
  • Service Provider Exchange
  • TrueHQ 2.1 (Trudy)

See how the standard applies to your business

Start with a baseline Vixa™ score on us